"Marketing" to create a system that sells

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Intended participants

All levels

Expected effects

By learning the process of developing a marketing strategy and the 4P framework, you can expect the following benefits:

Promoting customer perspective and understanding
Utilizing the framework in practice
Improving business efficiency through a common language

Target audience and expected results

Overview

overview

With the business environment changing at an accelerating pace, marketing is an essential skill for business people, as it involves understanding customer needs, formulating an effective marketing strategy, improving your company's brand image, maximizing the ROI (return on investment) of your marketing activities, and quickly adapting to changes in the times. Therefore, in this e-learning course, you will first understand the process of formulating a marketing strategy, and then learn about the specific decisions that need to be made to execute the strategy you have drawn up, following a framework known as the 4Ps of marketing.